EVOLVE by ErikaÂ
Social Media ManagerÂ
-Evolve by Erika-
June-Present
Core Responsibilities
Conduct monthly planning sessions to align TikTok and Instagram content with Evolve Meditations and current trends
Hold weekly meetings to keep EVOLVE's vision on track and make necessary adjustments to social strategies
Create a comprehensive content overview for each month
Developed detailed weekly content calendars
Provide Erika creative direction for all content
Stay up-to-date with trending sounds/ viral content
Direct, edit and upload multiple pieces of unique and engaging content per week to both Instagram and Tik Tok
With Erika's social media -- I utilized her brand EVOLVE as well as her personal interests, hobbies, habits and lifestyle to reach to her audience. This worked to create engaging content, increase follower count and the number of monthly subscribers to the EVOLVE meditation app.
Lifestyle Content
Relatable content
Key Metrics
In the first three months of working with Erika, her Tik Tok viewership alone saw an increase in 2k+ followers
Important Drivers of success - From Aug. 9- Sep. 5
Video views increased +177.3%
Profile views increased +192.5%
Likes increased +172.3%
Comments increased +106.3%